Wednesday 27 November 2013

How to do seo

In my last article I explained how a Sheffield seo company can make you local business go up int he search engines. Now I will be explaining a bit more about how seo actually works.. whether or not you are trying to rank for local terms like Sheffield..whatever or big competitive keyword that could just be one word.

Oh yeah I thought I should mention the difference of on and off page seo. There are two kinds of seo on page which is how good your site is and the second one if off page seo which backlinks!!!! Both are pretty hard to do.

The main ingredients to seo is link. But not always are you in control of what sites are linking to you and sometimes spammy links can start linking to you which can really hurt your rankings. You cannot really stop your competitor from building spam links to your domains so really it is the luck of the draw when it comes down to it. But to increase your chances of not being penalized you will need a super strong backlink profile! High pr domains and lots of them will mean that if some moron does decide to try negative seo out on your site you wont really be that badly hit. For soe you need lots of non spam links.. what then makes a non spam link well on the page linking to you it must be panda friendly (panda being the name for the on page algorithm which actually checks to see if a web page is spam or non) duplicate content or unreadable keyword stuffed content makes for bad links. Also make sure that your link are also diverse as it is unnatural and obvious that it is some one making links if all your links contain the keyword that you are trying to target. The main thing you should be aiming to do is to make links for your users and forget about search bots.. I know that sounds crazy but it creates non spam link if you stick to that principle trust me. And now you know the fundamentals of seo! Well done! If you still a bit confused.. even I am a bit to be honest after re reading this mini article then I suggest you take a look at this little seo blog here, it explains it far better than I ever could.

1 comment:

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